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Café-conférence : "Content & Culture:How Brands need to be part of it, adapt and react"

online Event completed

As part of a series of free online "Café-conférences" entitled "Facing the crisis together", KEDGE is pleased to invite you to its third session on the theme "Content & Culture: How Brands need to be part of it, adapt and react" hosted in English by Maria Garrido.


“Content & Culture: How Brands need to be part of it, adapt and react”

Brands are expected to be part of culture. Being part of culture is key to business success. Not all brands play the same role in culture, nor do they perform in the same way facing crisis. Understanding content role for brand’s industry, and how to adapt your brand content to unexpected events & crisis without losing brand DNA are key.


Maria is the Chief Insights Officer for Havas Group, leading a team of more than 300 people in 40+ countries, providing support on Consumer, Industry and Market Insights. She is responsible for the global Meaningful Brands study, the cornerstone of Havas’ positioning.

Maria is also Senior Vice President of Brand Marketing at Vivendi Group, where she fosters synergies between the Vivendi business units and is expanding the group’s presence in the content marketing space. In this role, Maria supports all Vivendi BU’s in their marketing and brand partnership needs as well as works with external clients to provide Vivendi content services to drive business growth.

Maria joined Havas in 2014 after 18 years of experience in North America, Latin America and Europe. She has held both operational and strategic marketing roles at various FMCG blue chips, most notably Colgate Palmolive Co & Mondelez.

Maria is a prolific global public speaker, having spoken most recently at Cartagena Inspira, Mumbrella Australia, Cannes Lions, South Summit, CubeX Mumbai and IBC 2018. She has also been a Media Jury member for Cristal Media Festival, Dubai Lynx, and Cannes Advertising Festival. Maria is fluent in French, Spanish and English. She is based in Paris.

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