Duration

3 days

Recognition

Language

English

Cost

€ 1950

Campus Marseille

Session

11, 12, 13 octobre

Campus Paris

Session

4, 5, 6 octobre

Format :

Objective

Provide the ability to apply key marketing tools, models, techniques and frameworks for the analysis and understanding of marketing activities. 

Profil

Experienced Managers and Executives

Prerequisite

  • Bac + 3 minimum
  • At least 5 years of managerial experience.
  • Toeic test > 750 pts. 

Programme

Course content

  • Understanding Consumer Behaviour and Marketing Mix Effects on the Consumer.
  • Understanding consumer judgments.
  • Targeting consumer segments and positioning the brand.
  • Measuring Brand Performances.
  • Measuring and Consumer Purchase Behavior.
  • Managing the Brand and Building Brand Equity.
  • Business in Complex Networks.
  • Analyzing business relationships.
  • Exploiting Relationship and Technology Portfolios.

Methode and pedagogy

  • Online modules and Pre-readings 
  • Case studies 
  • Group and individual assignments 
  • M0OC. 

Evaluation and penalization

+ Crossknowledge Module (10%), Individual Case Solving (30%), Group In-Class Marketing Application (30%), Marketing project report (30%).

+ Individual online questionnaire and oral group evaluation at the end of the course, completed by an individual online evaluation one month after the course.

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