I want to launch a start-up: should I do an MBA at Kedge? le 23/01/2019

Christophe Garonne, Professor of Entrepreneurship and Director of the MBA Entrepreneurship Major, explains why more and more managers choose the KEDGE Global MBA before launching their firm or their intrapreneurship project.

I want to launch a start-up: should I do an MBA at Kedge?

“Definitely!” said Christophe Garonne, Professor of Entrepreneurship and Director of the MBA Entrepreneurship Major. While it may seem paradoxical at first sight, more and more managers choose to do an MBA specialized in Entrepreneurship before launching their firm or their intrapreneurship project. Their choice is based on the following 5 principles:

1 - Entrepreneurs need to have a complete understanding of what a firm is.

By going through an MBA program, participants consolidate their own skills while developing new business expertise. They get exposure to different industries and they master new techniques. The extensive course portfolio broadens the scope of their conceptual frameworks. During their MBA, participants are encouraged to look at the big picture while articulating the operationalization of the strategy. Thus, through the different modules participants learn the core skills of entrepreneurs: focus on the big picture while keeping an eye for details and solve problems.

2 - Enrolling into an MBA is also a time to reflect on its own career objectives and other goals in life.

For future entrepreneurs, this is the perfect moment to nurture, to test and to grow their own entrepreneurship projects further through an iterative process. As a business school with an entrepreneurial focus Kedge understands well the venture creation process entrepreneurs are going through.

3 - The Entrepreneurship Major is a great opportunity to move your project forward

The Entrepreneurship Major combines course modules, workshops, business visits (both start-ups and large entrepreneurial firms), master classes and mini-conferences by entrepreneurs and practitioners, all dedicated to the creation and the development of new ventures. This combination of both rigorous content and practical knowledge provides participants with a seamless integration into an entrepreneurship-friendly ecosystem. The SBP - a 7-month project - may be dedicated to the creation of a new venture or a new business unit. This is a great opportunity to move your project forward.

4 -The Entrepreneurship Major is a perfect way to learn and to network at the same time

The Entrepreneurship Major is an amazing opportunity for future entrepreneurs to work on the different aspects of their firm while developing their entrepreneurial mindset. Having the possibility to discuss their project with the Kedge entrepreneurship community such as faculty members, external experts, the MBA’s student cohort, the alumni, and the Entrepreneurs’ Club is a key success factor in the journey of an entrepreneur. It is a perfect way to learn and to network at the same time. And who knows, amongst your teammates may be a new customer or the new business partner you need?

5 - The Kedge Entrepreneurship’s unit

The Kedge Entrepreneurship’s unit (Business Nursery and Accelerator) provides entrepreneurs (either during their MBA or later) with mentorship and coaching at each step of their venture development: from the ideation to the launch, including the crafting of the strategy, the choice of the most appropriate business model, legal status and funding solutions. All of this in a dedicated co-working space operated with a large network of practitioners, entrepreneurs, legal and finance experts.

So if you consider launching a new firm or if you pursue an intrapreneurship project, join the Kedge Global MBA and its Entrepreneurship major!

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