This research project aims to develop and disseminate knowledge and state-of-the-art expertise on the adoption and use of digital technologies. Several faculty members from Kedge and from other institutions (e.g., HEC Montréal), as well as from the corporate world (HighCo, Cultura, Auchan) carry out collaborative research.
Research finding has been actively disseminated to the larger public and the press. This includes, for example, the publishing of the “e-Performance Barometer” (www.eperformance-barometer.com), which reveals a ranking of worldwide e-commerce wine websites and provides insights into the strategy of businesses and market developments in online wine sales.
Contact : Gregory Bressolles
Contact : Grégory Bressolles