Driving Ecosystemic Innovation Major

Driving Ecosystemic Innovation Major (Marseille)


Increasingly innovation happens within decentralised ecosystems that span corporations, individuals and communities interacting over evolving technological platforms. As a consequence, the logic of business is changing: firm-centred innovation is giving way to ecosystem-centred innovation. In ecosystems creativity and innovation thrive at the interfaces between different organizational functions, specialisms and ways of thinking. Hence, managing innovation today is more complex than managing R&D and scanning the environment to find promising ideas for future products/services.

The future key challenge for managers is to learn how to best capture distributed resources in the dynamic ecosystems. As no organization controls its ecosystems, managing innovation in the future requires new approaches, tools and sensitivity.

Alongside limits to organizational control and the demise of traditional management models based on plan-control-and-execute logic, come gigantic opportunities enabled by cooperative ecosystems. This major is one of the first to focus on this newly arising dimension of business.


Managers, consultants and curious minds interested in understanding the relationship between innovation, ecosystems and creativity. In particular, individuals working in highly innovative and turbulent environments subject to frequent disruptions will find that the major will provide them with cognitive frames and tools preparing them to become effective managers in such environments. This major addresses the demand of managers who want to harness the complexity of their organization and their ecosystem to accelerate and improve innovation.

What for?

  • Acquire strategic understanding and managerial tools about managing in ecosystems and distributed environments.
  • Understand the nature and the dynamics of networks.
  • Learn how to re-design organizations to make them more innovative.
  • Learn how to manage diversity of resources within organization and ecosystems to improve creativity.
  • Learn creativity tools from cognitive psychology, anthropology and complexity theory.

By whom?

Pierpaolo ANDRIANI

Pierpaolo Andriani is Professor in Complexity and Innovation Management at Kedge Business School, France. He received his Ph.D. and MBA from Durham University, UK. Pierpaolo has a background in physics and has been Project Manager for various European research and development projects with several years’ experience in the laser industry. He holds visiting professorships in Korea (Sogang University), Italy (University of Milan, Udine, Lecce) and he was Visiting Scholar at UCLA. His research interests are focused on the impact of complexity theory on innovation, organisational theory and entrepreneurship. His research has been published in journals such as Organization Science, Journal of International Business Studies, Research Policy, Long Range Planning, Complexity, and Research Policy.


Gino Cattani joined New York University Stern School in 2004. Gino's research is primarily focused on technological innovation and competition, interfirm mobility, creativity, and social networks. Professor Cattani completed his undergraduate studies at the Faculty of Economics in Pisa where he received a BA in Accountancy & Business in 1991. After qualifying as an accountant in 1992, and spending the 1995-1996 academic year as a Visiting Fellow Student at the MIT-Sloan School of Management in Boston, he received his PhD in Business Administration from the Faculty of Economics in Pisa in 1997. Professor Cattani received an M.A. in Management Science and Applied Economics from the Wharton School at the University of Pennsylvania in 2001 and a Ph.D. in Management from Wharton in August 2004. He was awarded the Richard Nelson Award Prize for the best article published in the international journals Research Policy on Industrial and Corporate Change.


Professor of Differential psychology at the University of Paris Descartes—Paris Sorbonne City University. Todd earned his PhD at Yale University, and currently directs an applied psychology research laboratory. His research focuses on creativity and individual differences. He has authored and co-authored approximately 150 academic contributions on creativity and co-authored a psychological test of creative potential that is used internationally. Todd Lubart has held several major grants (national research agencies, foundations) to examine creativity, focusing on intellectual and personality aspects, the creative process, the creative environment and cross-cultural differences. He has received awards from the American Psychological Association and the World Council of Gifted and Talented. Todd Lubart created a university diploma program in creativity for professionals from diverse business sectors.


Innovation, ecosystems and networks (Pierpaolo Andriani)

The relationship between innovation and distributed networks and the increasing centrality of networks in innovation:

  • What networks are and how to understand their evolution and dynamic properties
  • What is diversity and why it matters at the individual, organizational and ecosystem level
  • Tipping points and diffusion of innovation: understand and influence information cascades
  • Emergent innovation as an emergent property of ecosystems
  • Communities and distributed innovation
  • Platform-based competition.Big data and the future of innovation

Managing & Organising for Innovation (Gino Cattani)

Innovation thrives at the interface between diverse functions, departments, processes and organizations.

  • What is an organization and what levers managers have over its design
  • Why interfaces matter and how to manage
  • Design organizations for disruptive innovation

Creativity in the 21st century business (Todd Lubart)

This course will examine creativity from a psychological perspective.

Creativity--the ability to produce new work that is novel and context appropriate—will be studied in terms of the characteristics of the creative person (and team), the process of creating, the environment favorable for creative work, and the nature of the creative production. Each topic will be examined with concrete examples and exercises that can be later used in applied business contexts.

  • Creativity in the 21st century: international trends in business settings
  • Creative person and Creative team
  • Creative process
  • Creative environment
  • Creative productions
  • Putting it all together