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Marketing & new consumption

Marketing & new consumption centre of excellence

The new consumption and marketing centre of excellence brings together researchers examining issues such as consumer culture, brand management, digital marketing, and the organisation of B-to-B relati...

Contributions

Publications from the centre’s researchers cover diverse themes in marketing with a special focus on aspects of new forms and trends in consumption, consumer culture theory, brand management, and digi...

Activities

The members of the new consumption and marketing centre of excellence regularly appear in the media to share the results of their work with the general public. Research is also shared through cooperat...

Network

The members of the Marketing & New Consumption center of excellence participate in various academic and professional networks. This allows the knowledge developed in the context of research to be ...

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