Marketing Department

Marketing Department

This Department teaches the fundamental skills needed for a career in marketing regardless of your chosen profession: marketing manager,  brand management, advertising and promotion, market research or sales and distribution. The faculty has proven expertise in all fields related to the various marketing contexts and situations (sports marketing, sports events, wine and luxury goods marketing, services, etc...).

The faculty’s research topics reflect this, offering a state-of-the-art knowledge and expertise needed to enhance the different programmes, from undergraduate level to doctorates as well as within the Executive Education.  This translate into an academic recognition for the faculty and the creation of research chairs as well as the participation in international research programmes and projects, conferences and research seminars, scientific publications in academic reviews.

At the same time, this academic performance is complemented by a close cooperation with the corporate world, with the aim of converting the research results into innovative solutions and concrete practices as a response to the current market needs.

Teaching commitments

The professors within the Marketing department mainly teach the following programmes: 

• KB 1st year - Two marketing courses – The basics of marketing (S1) and Operational marketing (S2) (for the 7 campuses) 
• Toulon campus “Digital Marketing” 
• Bordeaux campus “Marketing” taught in English 
• Bayonne campus “Communication and Marketing” 
• Dakar campus “Marketing & Events”

Specialised programmes

• MSc Marketing
• MSc Digital Marketing & sales

Learn more about

Teaching

Our professors

Chairs and Centres of Excellence

• Business as Unusual
• Business in a Connected World
• Centre of Excellence Marketing & New Consumption