KEDGE's Marketing Department seeks to answer questions regarding the marketing of the future. The diversity and the profile of the faculty members reflect this goal.
Marketing Department
This Department teaches the fundamental skills needed for a career in marketing regardless of your chosen profession: marketing manager, brand management, advertising and promotion, market research or sales and distribution. The faculty has proven expertise in all fields related to the various marketing contexts and situations (sports marketing, sports events, wine and luxury goods marketing, services, etc...).
The faculty’s research topics reflect this, offering a state-of-the-art knowledge and expertise needed to enhance the different programmes, from undergraduate level to doctorates as well as within the Executive Education. This translate into an academic recognition for the faculty and the creation of research chairs as well as the participation in international research programmes and projects, conferences and research seminars, scientific publications in academic reviews.
At the same time, this academic performance is complemented by a close cooperation with the corporate world, with the aim of converting the research results into innovative solutions and concrete practices as a response to the current market needs.
Teaching commitments
The professors within the Marketing department mainly teach the following programmes:
- KB 1st year - Two marketing courses – The basics of marketing (S1) and Operational marketing (S2) (for the 7 campuses)
- Toulon campus “Digital Marketing”
- Bordeaux campus “Marketing” taught in English
- Bayonne campus “Communication and Marketing”
- Dakar campus “Marketing & Events”
Specialised programmes
Learn more about
Our professors
Bordeaux
- AMBAYE Michèle
- BARBAT Valérie
- BIDART ATTALAH Sawsan
- BILLON Dominique
- BOMPAR Laurent
- BRESSOLLES Gregory
- DERBAIX Maud
- DURRIEU François
- HOLMQVIST Jonas
- GROSS Jana
- JAUD David
- KORCHIA Michaël
- LOREY Thierry
- LUNARDO Renaud
- MC GLOIN Aidan
- PEÑALOZA Lisa
- PETZOLD DUMEYNIEUX Stéphanie
- VOLPERT Johanna
Paris
- AIME Isabelle
- DUBREUIL Clément
- REMAUD Hervé
Marseille
- BARTIKOWSKI Boris
- BUTTAFOGHI Nicolas
- CANNING Louise
- CAPEAU Fanny
- COUSTON Alexandra
- COVA Bernard
- CRESPIN-MAZET Florence
- D’ANTONE Simona
- DESVEAUD Kathleen
- FREY Vincent
- FUSCHILLO Grégorio
- GHETTY Cédric
- GOGLIO Karine
- HEINZE Aleksej
- MAILLE Virginie
- MAYEUR Didier
- OURAHMOUNE Nacima
- PAVONE Giulia
- PEYRE Stéphanie
- PETIT Olivia
Chairs and Centres of Excellence
