Marketing

Marketing Department

The Department teaches the basic skills needed to make a career in marketing - whether to become a marketing manager, to work in brand management, advertising and promotion, market research or sales and distribution, etc. - the faculty has proven expertise in fields related to the various marketing contexts and situations (sports and events marketing, marketing of wine and luxury goods, services and BtoB etc.). 

The faculty’s research topics reflect this situation, offering the state-of-the-art knowledge and expertise needed to enhance the different KEDGE programmes, from pre-bachelor level to doctorates and ongoing training. Among other things, this includes its scientific output and the academic renown of its teaching staff, with the creation of research chairs for example, in addition to significant participation in international research programmes and projects, conferences and research seminars, not forgetting scientific publications in listed academic reviews.

At the same time, this academic performance is accompanied by close cooperation with the corporate world, with the aim of converting the research results into innovative solutions and concrete practices as a response to the marketing requirements raised in the market by companies and not-for-profit institutions.

Teaching 

The MARKETING department’s teaching staff mainly teach on the following programmes: 

• KB 1st year - Two marketing courses – The basics of marketing (S1) and Operational marketing (S2) (for the 7 campuses) 
• KB 3rd year Marketing-related specialisations: 
• Marseille campus KB 3rd year – “Trend marketing” (opens this year) Marseille campus 
• Toulon campus “Digital Marketing” 
• Bordeaux campus “Marketing” in English 
• Bayonne campus “Communication and Marketing” 
• Dakar campus “Marketing & Events”

SPECIALISATIONS 

Bordeaux

• Brand Management 
• Sales Leadership & Negociation BtoB
• Wine & French « Art de Vivre »Opening postponed until Sept 2021

Marseille

• Brand Management 
• Communication & Event Management 
• Customer Experience Opening postponed until Sept 2021

Paris

• International Marketing 
• Media, Lobbying & Communication Opening postponed until Sept 2021

Learn more about

Teaching

Our professors

News, Conferences, Seminars

• KEDGE Bordeaux : Cdiscount animera une conférence sur les métiers du Marketing Digital 
• Talk avec les étudiants et diplômés du MSc Marketing & Brand Management

Chairs et Centre of Excellence

• Business as Unusual
• Business in a Connected World
• Centre of Excellence Marketing & New Consumption