
Marketing Department
This Department teaches the fundamental skills needed for a career in marketing - whether to become a marketing manager, to work in brand management, advertising and promotion, market research or sales and distribution, etc. - the faculty has proven expertise in fields related to the various marketing contexts and situations (sports and events marketing, marketing of wine and luxury goods, services and BtoB etc.).
The faculty’s research topics reflect this, offering the state-of-the-art knowledge and expertise needed to enhance the different KEDGE programmes, from pre-bachelor level to doctorates and continuous training. Among other things, this includes its scientific output and the academic renown of its teaching staff, with the creation of research chairs for example, in addition to significant participation in international research programmes and projects, conferences and research seminars, as well as scientific publications in listed academic reviews.
At the same time, this academic performance is supported by close cooperation with the corporate world, with the aim of converting the research results into innovative solutions and concrete practices as a response to the market needs.
Teaching
The Marketing department’s teaching staff mainly teach in the following programmes:
- KB 1st year - Two marketing courses – The basics of marketing (S1) and Operational marketing (S2) (for the 7 campuses)
- KB 3rd year Marketing-related specialisations:
- Marseille campus KB 3rd year – “Trend marketing” (opens this year) Marseille campus
- Toulon campus “Digital Marketing”
- Bordeaux campus “Marketing” in English
- Bayonne campus “Communication and Marketing”
- Dakar campus “Marketing & Events”
Learn more about
Our professors
Teaching Team
Bordeaux
- AMBAYE Michèle
- BARBAT Valérie
- BILLON Dominique
- BOMPAR Laurent
- BRESSOLLES Gregory
- BRION Reynald
- DERBAIX Maud
- DURRIEU François
- HOLMQVIST Jonas
- JAUD David
- KORCHIA Michaël
- LACOSTE Sylvie
- LOREY Thierry
- LUNARDO Renaud
- PEÑALOZA Lisa
- PETZOLD DUMEYNIEUX Stéphanie
Paris
- MAILLE Virginie
- AIME Isabelle
- REMAUD Hervé
- SERVAJEAN-HILST Romaric
Marseille
- ALBERT Noël
- BARTIKOWSKI Boris
- CANNING Louise
- CASTAGNONI Danielle
- CAYLA Julien
- COUSTON Alexandra
- COVA Bernard
- CRESPIN-MAZET Florence
- D’ANTONE Simona
- DANGLADE Jean-Philippe
- Edeh Ndubuisi Jude
- FORD David
- FREY Vincent
- FUSCHILLO Grégorio
- GHETTY Cédric
- GOGLIO Karine
- HEINZE Aleksej
- HERHAUSEN Dennis
- MAZODIER Marc
- LAPERT-MUNOS Annie
- OURAHMOUNE Nacima
- PETIT Olivia
- PONS Franck
- RINALLO Diego
- SPENCER Robert
Chairs and Centres of Excellence