Over the past decade, we have witnessed an explosion of the online media. The Internet, technology, and mobile devices have totally changed the way we consume information.
It all has led to the revolution in the media landscape, with a clear trend: everything is now happening online. All traditional media are trying to adapt to the new reality and go online. We have witnessed an unprecedented boom of pure-player online media all over the world. As a result, the online media space became very crowded and competitive. While launching a new online media business may seem to be relatively easy, building a sustainable and solid business in the long-term is not so simple. How to navigate in this vast online media space? What opportunities does it create for the corporate world and brands?
How to adapt to the constantly changing audience needs? How to survive in this rapidly evolving and extremely competitive environment? And what can we learn from the most successful media’s strategies?"
Our speaker : Elizaveta Osetinskaya
Elizaveta Osetinskaya actively engages in both 'business media' and 'media business.' In various years, she was editor-in-chief at Forbes Russia, Financial Times subsidiary newspaper on the Russian market and the largest online media of Russia, RBC media. Since 2017 she has run her own digital media TheBell.io that aims to integrate global-minded Russians to the world through business information. Her YouTube channel, where she interviews successful entrepreneurs, inventors and scientists, has about 490K subscribers.
Elizaveta has a BA in economics (MSU) and MBA (Kingston University, London). She was a fellow at the Graduate Journalism School at UC Berkeley in 2017-19 and JSK (Knight) Fellow at Stanford (2016). She was honored as a Young Global Leader (2013) by WEF.