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KEDGE will offer a management sport major within the Global Executive MBA program

27/11/2019
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Are you looking for a MBA in sports management ? KEDGE will launch a new major dedicated to sports and entertainment business management in Paris, within the KEDGE Global Executive MBA Program. It will prepare executives to top positions in a steadily growing sector with an international dimension. It could also be followed independently as a certificate.

The KEDGE Global Executive MBA, an internationally oriented program offered in English, is 39th worldwide and 4th in France by the 2019 Financial Times ranking. It is aimed at Executives with more than 8 years of professional experience including 5 years of experience in management.

More than 1,800 professionnals have already followed this master of business administration since its creation and are now benefiting from its positive impact on their careers in France and around the world. Therefore, it’s a whole international network that opens up to students.

KEDGE Business School Expertise is widely recognized by professionals from the Sport and Entertainment industry

The sector of sports represents a part of the French economy that has been growing over the past 15 years, representing nearly 300,000 jobs (+3% per year on average), and sports spending in France is around €40 billion, according to “Les avis du CESE” (l’Economie du Sport - Bernard Amsalem & Mohamed Mechmache – July 2019).

With the creation of this 72-hour 9-day major in sports management, delivered in Paris, KEDGE Business School capitalizes on one of its Areas of Excellence. The “Msc International Sport & Event Management” is already widely recognized by professionals in the sport industry.

A Sports & Entertainment Business Management major for senior management positions in the Sports/Events sector

Today, our business school is offering professionnals the “next step” in terms of their career. Sports & Entertainment Business Management major will prepare students for senior management positions in the Sports/Events sector. It includes new emerging professions, as sponsors and partnerships in large companies, sports projects directors, sponsorship activation managers, fan relationships managers, sport managers in organizations etc...

Beyond the acquisition of basic management skills, the courses will be about a global and international vision of economic problems, the development of leadership and soft skills within a class of more than 528 hours.

MBA and sports management : the major program

More specifically, the major will address the dynamics of Sports Business, marketing and sports brand management, communication and celebrity management, as well as recruitment challenges.

The seminars will be delivered by Pr Jean-Philippe Danglade, Lionel Maltese, Franck Pons and experienced professional speakers. Il will be completed by Live on site cases (Roland-Garros, PSG, face-to-face with specialized recruiters, etc.).

This major in sport management & business can also be followed independently from the KEDGE Global Executive MBA, according to the same conditions of access and the places available, resulting in a KEDGE Business School certificate.

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