Student Executive
You are looking for an under or graduate programme ?
You are an executive and want to achieve more in your career ?

Contributions & Publications


Publications from the centre’s researchers cover many themes from applied management sciences to the Food, Wine, Spirits, Catering, Hospitality and Tourism sectors 

Academic contributions



Masset, P., Maurer, F., "Mitigating downside risk of portfolio diversification: Wine versus other tangible assets", Economic Modelling, 2021-09, vol. 102

Adalja, A., Livat, F., Rickard B., Susskind, A., "Old world and new worldsparkling Wines: consumer decisionand insights for retailers", Cornell Hopitality Quarterly, 2021, vol. 62(3), pp; 346-356

Ponsignon F., Lunardo R., and Michrafy M. (2021). Why are international visitors more satisfied with the tourism experience? The role of hedonic value, escapism, and psychic distance, Journal of Travel Research


Tatiana Bouzdine-Chameeva, Anicia Jaegler, Sylvain Becker (forthcoming). "The carbon neutrality principle: A case study in the French spirits sector”, Journal of Cleaner Production (Forthcoming)

Durrieu F., Pelet J.E. (forthcoming). Label design of wines sold online: effects of perceived authenticity on purchase intentions. Journal of Retailing and Consumer Services

Gergaud, O., Pomarici, E., Vecchio, R. (forthcoming). Sparkling wines’ future in the USA: Insights from the industry, International Journal of Entrepreneurship and Small Business

Hollandts X. & Chassagon V. (forthcoming). Human capital and the pluralistic governance of the modern firm: the emergence of flattened hierarchies at work. Revue d’Economie Industrielle

Jaud D. A., & Melnyk V. (2020). The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency. Journal of Retailing and Consumer Services, 53, March 

Adalja A., Livat F., Rickard B. and Susskind A. (2020). Old World and New World Sparkling Wines: Consumer Decisions and Insights for Retailers, Cornell Hospitality Quaterly   

Livat F. & Remaud H. (forthcoming). Do wine judges give higher scores to wine made with less-known grape varieties? International Journal of Entrepreneurship and Small Business

Lunardo R., Jaud D. A., Armando M.C. (2020). The narcissistics wine consumer: How social attractiveness associated with wine prompts narcissists to engage in wine consumption. Food Quality and Preference, online

Lunardo R., Ponsignon F. (forthcoming). Achieving Immersion in the Tourism Experience: The Role of Autonomy, Temporal Dissociation, and Reactance. Journal of Travel Research 

Lunardo R., Rickard, B.J. (forthcoming). How Do Consumers Respond to Fun Wine Labels?. British Food Journal

Shao L.H., Lunardo R. & Bouzdine-Chameeva T. (forthcoming). The interacting effect of business and cultural distances on relationship management and export performance: the case of wine export between France and China. Journal of Business and Industrial Marketing

Maurer F., Cardebat JM. and Jiao L. (2020). Looking Beyond Wine Risk-Adjusted Performance, Journal of Wine Economics, 15 (2), 229–259, 

Alonso Ugaglia A., Ouvrard S. (2020). Blending Tradition and Innovation in Bordeaux: A Differentiation Strategy for Château Luchey-Halde, Wine Business Case Research Journal (WBCRJ), 4(1), Spring /Summer 2020

Ouvrard S., Jasimuddin S.M. & Spiga A. (2020). Does Sustainability Push to Reshape Business Models? Evidence from the European Wine Industry. Sustainability, 12, 2561 

Petit O., Lunardo R. & Rickard B.J. (forthcoming). Small is beautiful: The role of anticipated food waste in consumers’ avoidance of large packages. Journal of Business Research 

Ponsignon F., Lunardo R. (2020). Achieving Immersion in the Tourism Experience: The Role of Autonomy, Temporal Dissociation, and Reactance, Journal of Travel Research, 59 (7), Septembre, 1151-1167 

Remaud H., Corsi A-M. (2020). How wine is really purchased? A systematic multi-country, multi panel analysis. Current Opinion in Food Science, 33, 78-84 

Higuet M., Remaud H. (forthcoming). Do wine buyers behave differently in brick and mortar vs online stores?. British Food Journal 

Remaud H., Peters K. (2020). Factors influencing consumer menu-item selection in a restaurant context. Food Quality and Preference, 82, June, 103887

Ellison B., McFadden B., Rickard B.J., Wilson N. (2020). Examining food purchase behavior and food values during the COVID‐19 pandemic. Applied Economic Perspectives and Policy, First published: 19 October 2020, 



Bouzdine-Chameeva T., Tesson P. & Jaegler A. (2019). Value Co-creation in Wine Logistics: The Case of DARTESS”, IEEE Engineering Management Review, First Quarter March, 47(1), 115-125
Jradi S., Bouzdine-Chameeva T., Aparicio J. (2019). The measurement of revenue inefficiency over time in French wine sector: An Additive Perspective. OMEGA, 83, 167-180
Jaegler A., Bouzdine-Chameeva T. & Delhomme B. (2019). L’évaluation de la performance économique des entreprises viticoles en présence de facteurs environnementaux. Recherches en Sciences de Gestion-Management Sciences-Ciencias de Gestión, 134, 285-309 

Jaegler A., Bouzdine-Chameeva T., Delhomme B. (2019). L’évaluation de la performance économique des entreprises viticoles en présence de facteurs environnementaux, Recherches en sciences de gestion–management sciences–ciencias de gestión, 134, mai, 285-309 

Livat F., Alston J.M., Cardebat J.M. (2019). Do denominations of origin provide useful quality signals? The case of Bordeaux wines. Economic Modelling. 81(C), 518-532 

Song H., Livat F., & Ye S. (2019). Effects of terrorist attacks on tourist flows to France: Is wine tourism a substitute for urban tourism? Journal of Destination Marketing & Management, 14, 100385 

Petit O., Velasco C. & Spence C. (2019). Digital sensory marketing: Integrating new technologies into multisensory online experience. Journal of Interactive Marketing, 45, January, 42-61 


Jradi S., Bouzdine-Chameeva T., Delhomme B. & Jaegler A. (2018). Tracking carbon footprint in French vineyards: A DEA performance assessment. Journal of Cleaner Production, 192, August, 43-54
Orth U., Bouzdine-Chameeva T., Haberstroh K., Cohen J., Corsi A., Crouch R., Marchi R. de (2018). Through the lens of self-construal: cross-cultural variation in consumers' appreciation of harmony in marketing visuals. International Marketing Review, 35(3), 429-457 

Couvreur V., Faget M., Lobet G., Javaux M., Chaumont F., Draye X. (2018). On the composite nature of water flow in roots. Plant Physiology, 178, 1689-1703 

Weidlich E. W., Temperton V. M., & Faget M. (2018). Neighborhood stories: role of neighbour identity, spatial location and order of arrival in legume and non-legume initial interactions. Plant and Soil, 424, 171-182 

Gergaud O., Livat F. & Song H. (2018). Terrorism and wine tourism: The case of museum attendance. Journal of Wine Economics, 13(4), 375-383
Livat F. & Remaud H. (2018). Factors Affecting Wine Price Mark-up in Restaurants. Journal of Wine Economics, 13 (2), 144-159 

Ouvrard S., Keiser J., Rivière G. (2018). Analyse de la performance économique et financière de l'exploitation viticole : le rôle clé de l’Expert-Comptable. Revue Française de Comptabilité, 521, Juin 

Ouvrard S. & Taplin I. (2018). Trading in fine wine: Institutionalized efficiency in the Place de Bordeaux system. Global Business and Organizational Excellence, 37(5), July-August, 14-20
Petit O., Velasco C. & Spence C. (2018). Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior. Marketing Letters, 29(4), 435–449 

Celhay F. & Remaud H. (2018). What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codes. Food Quality and Preference, 65, February, 129-145 

Ho S.T., Ifft J.E., Rickard B.J. & Turvey, C.G. (2018). Alternative strategies to manage weather risk in perennial fruit crop production. Agricultural and Resource Economics Review, 47(53), December, 452-476 


Altschwager T., Conduit J., Bouzdine-Chameeva T. & Goodman S. (2017). Branded Marketing Events: Engaging Australian and French Wine Consumers. Journal of Service Theory and Practice, Special issue: “Advances in Service Research in Australasia and the Asia-Pacific Region”, 27(2), 336 -357 

Doloreux D., Turkina E. (2017). Are winemaker consultants just another source of knowledge for innovation?. Journal of Knowledge Management, 21(6), 1523-1539 

Doloreux D., Parto I. (2017). A (almost) 20 years review of regional innovation system research. European Planning Studies, 25(3) 371-387
Gergaud O., Livat F., Rickard B. & Warzynski F. (2017). Evaluating the net benefits of collective reputation: The case of Bordeaux Wine. Food Policy, 71, August, 8-16
Frick B., Gergaud O. & Matic P. (2017). The Revenue Potential of Product Differentiation: Empirical Evidence from the Croatian Restaurant Industry. Journal of Gastronomy and Tourism, 2 (4), October, 259-271 

Ponsignon F., Durrieu F. & Bouzdine-Chameeva T. (2017). Customer experience design: a case study in the cultural sector. Journal of Service Management, 28(4), 763-787
Rickard B., Gergaud O., Hu W., Livat F. & Shuay-Tsyr, H. (2017). Trade liberalization in the presence of domestic regulations: Impacts of the EU-U.S. free trade agreement on wine markets. Applied Economics, 50(18), 2028-2047


Casprini E., D’Antone S., Paranque B., Pucci, T. & Zanni L. (2016). I choose my business model! A cross-national analysis of business model choice in family firms. EuroMed Journal of Business, 11(2), 212 – 231
Shearmur R., Doloreux D. (2016). How open innovation processes vary between urban and remote environments: slow innovators, market-sourced information and frequency of interaction. Entrepreneurship & Regional Development, 28(5/6), 337-357 

Este P., Landry R., Amara N. & Doloreux D. (2016). Impacts of obstacles on innovation patterns in KIBS firms. Journal of Business Research, 69(10), 4065-4073 

Carrincazeaux C., Doloreux D., Shearmur R. (2016). La dimension spatiale de l'innovation : comparaison entre le Canada et la France. Revue d'Économie Régionale et Urbaine, 5, Décembre, 1043-1074 

Delmas M., Gergaud O. & Lim J. (2016). Does organic wine taste better? An analysis of experts’ ratings. Journal of Wine Economics, 11(3), 329–354 

Gergaud O., Plantinga A. & Ringeval-Deluze, A. (2016). Anchored in the past: persistent price effects of obsolete vineyard ratings in France. Journal of Economic Behavior & Organization, 133, January, 39-51 

Cardebat J.M. & Livat F. (2016). Wine experts’ rating: a matter of taste. International Journal of Wine Business Research, 28(1), 43-58 

Lunardo R., Livat F. (2016). Congruency between colour and shape of the front labels of wine: effects on fluency and aroma and quality perceptions. International Journal of Entrepreneurship and Small Business, 29 (4), 528-541 

Chaney D., Lunardo R., Bressolles G. (2016). Making the Store a Place of Learning: The Effects of In-Store Educational Activities on Retailer Legitimacy and Shopping Intentions. Journal of Business Research, 69(12), 5886-5893 


Velikova N., Charters S., Bouzdine-Chameeva T., Fountain J., Ritchie C. & Dodd T.H. (2015). Seriously pink: a cross-cultural examination of the perceived image of rosé wine. International Journal of Wine Business Research, 27(4), 281-298 

Richard S., Doloreux D., Laperrière A. (2015). Is the degree of internationalization associated with the use of knowledge intensive services or with innovation?. International Business Review, 24(3), 457–465 

Doloreux D. (2015). Use of internal and external sources of knowledge and innovation in the Canadian wine industry. Canadian Journal of Administrative Sciences, 32(2), 102-112 

Doloreux D., Shearmur R. & Guillaume R. (2015). Collaboration, Transferable and Non-transferable Knowledge, and Innovation: A Study of a Cool Climate Wine Industry (Canada). Growth and Change, 46(1), 16-36 

Gergaud O., Storchmann K. & Verardi V. (2015). Expert Opinion and Product Quality: Evidence from New York City Restaurants. Economic Inquiry, 53(2), 812-835 

Goodmann S. & Remaud H. (2015). Store choice: How understanding consumer choice of ‘where’ to shop may assist the small retailer. Journal of Retailing and Consumer Services, 23, 118–124 

Kedge Insights  

Trust during retail encounters : A touchy proposition, Tatiana Bouzdine-Chameeva

Does organic wine taste better?, Olivier Gergaud

Case Lab

CCMP Case Studies

Pismont S., Jaegler. A. (2019) “Comment rendre durable et pérenne la supply chain d’une matière première endémique ? Le cas du cacao” 

Bouzdine-Chameeva T., Tesson P., Jaegler A. (2018) “At the forefront of Wine and Spirits: Digital technologies at DARTESS bring new solutions” 

Bouzdine-Chameeva T., Ponsignon F., Durrieu F. (2018) “La Cité du Vin »: assessing and improving customer experience design in wine tourism sector” 

Jaegler A. (2017) “How to evaluate the carbon footprint of a wine supply chain” 

Monloubou A., Jaegler A., Roques T. (2017) “Supercoop ou comment répondre aux enjeux d’une supply chain alimentaire en circuits courts ?” 

Mora P. (2010) “Mouton-Cadet” 

Mora P. (2013) “SOMONTANO” 

Mora P. (2013) “ENERCOOP” 

Mora P. (2012) “Château Guiraud : A Premier Grand Cru Wine” 

Mora P. (2010) “Mouton-Cadet” 

ECCH Case Studies

Livat F. (2008) "Belle-Itine", ECCH n°309-093-1 

Books and chapters 

Books and chapters 

Sharma S., Bouzdine-Chameeva T. & Hofstetter J.S. (2021). The Role of Family Estates in Institutional Change toward Sustainable Viticulture in Bordeaux. In Sharma, P. & Sharma, S. (Eds.), Pioneering Sustainable Family Firms’ Patient Capital Strategies. Northampton, MA.: Edward Edward Elgar Publishing Inc. 

Livat F. (2019). Individual and Collective Reputations in the Wine Industry, pp. 463-485. In: Alonso Ugaglia A., Cardebat JM., Corsi A. (eds) The Palgrave Handbook of Wine Industry Economics. Palgrave Macmillan, ISBN : 978-3-319-98632-6. 

Lunardo R., Durrieu F., (2019). A Risk Avoidance Versus Typicality Account of Front Label Fluency Effects on Consumer’s Willingness to Pay: A Structured Abstract. In Management and Marketing of Wine Tourism Businesses: Theory, Practice and Cases, Ed. Sigala, M & Robinson, R N.S., Palgrave Macmillan. 

Bouzdine-Chameeva T., F. Ponsignon, F. Durrieu, J.-O. Pesme (2019). How to design a wine museum? Insights from La Cité du Vin in Bordeaux, pp. 279- 295. In Marianna Sigala (Ed.), Wine Tourism Destination Management and Marketing, Ed. Palgrave Macmillan, Vol. 2 

Bouzdine-Chameeva T., N. Velikova (2019). Georgian wine museum is making a strategic decision, pp. 275-278. In Marianna Sigala (Ed.), Wine Tourism Destination Management and Marketing, Ed. Palgrave Macmillan, Vol. 2 
Ashenfelter O., Gergaud O., Storchmann, K., Ziemba, W. (2018). Handbook of the Economics of Wine, vol. 1 & 2. Singapore: World Scientific Editions (HIFE), ISBN: 978-981-4740-57-9, 900 p. 

Ouvrard S., Remaud H. & Taplin I. (2018). The Bordeaux classified growth system: a strong legacy. chap. 12. in Martin Quinn & Joao Oliveira (eds.), Accounting for Alcohol, an Accounting History of Brewing, Distilling and Viniculture, Routledge, August, 320 p. 

Bouzdine-Chameeva T., Jon Hanf, Wenxiao Zhang (2016). The Chinese wine market – An analysis of wine distribution channels in a highly competitive market, Chap. 10, pp. 145-161. In Roberta Capitello, Steve Charters, David Ménival, Jingxue (Jessica) Yuan (Eds.), The Wine Value Chain in China: Consumers, Marketing and the Wider World, Chandos Publishing, 330 p.  

Bouzdine-Chameeva T., C. Faugere, P. Mora (2015). Wine Tourism in Bordeaux. In Kyuho Lee (dir.), Strategic Winery Tourism & Management, Waretown (N J- USA) Taylor & Francis Ed., Apple Academic Press Inc. (Advances in Hospitality and Tourism), 314 p.
Mora P. (2014). Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management, Cambridge University Press, The Wine Appreciation Guild (USA), 240 p. ISBN 978-1935879718

Bouzdine-Chameeva T., Barbe Ph. (2014). Will Joining Crus Bourgeois Wine Alliance Improve Quality and Sales: In Vino VERITAS?”, In P. Mora (Ed.), Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management, Cambridge University Press, The Wine Appreciation Guild (USA), 240 p. ISBN 978-1935879718 

Faugere C., T. Bouzdine-Chameeva (2013). Œnotourisme: Bordeaux face à cinq autres capitales mondiales du vin. In J-F Trinquecoste (ed.), Le vin et ses marchés : Annales 2013, Bordeaux : Edition Dareios-Pearson. 

Faget M., Blossfeld S., Jahnke S., Huber G., Schurr U., Nagel K.A. (2013). Temperature effects on root growth. In Plant Roots: The Hidden Half, 4th edition, 31-1/31-8

Figuet J.-M., Cardebat J.-M., Livat F. (2013). Bilan et perspectives pour les vins français à l'exportation : Le soleil se lèvera-t-il toujours à l'est ? In J-F. Trinquecoste (dir.), Le vin et ses marchés : Annales 2013, Bordeaux : Dareios-Féret 

Figuet J.-M., Cardebat J.-M., Livat F. (2012). Les exportations françaises de vin en 2011 : le basculement ? In J-F. Trinquecoste (dir.), Le vin et ses marchés : Annales 2011, Bordeaux : Dareios-Féret 

Bouzdine-Chameeva T., S. Galam (2012). Who will gain the Chinese wine market? A word-of-mouth model from physics, pp. 119-134. In T. Ruya (coord.), Social Physics Catena, 3, Edition of Institute of Policy and Management, Chinese Academy of Sciences
Bouzdine-Chameeva T. (2011). L'œnotourisme : portrait du secteur en 2010 des vignobles bordelais. In J-F. Trinquecoste (dir.), Le vin et ses marchés: Annales 2011, Bordeaux : Dareios-Féret 

Livat F. (2005). Selon quelle(s) modalité(s) le consommateur substitue-t-il des vins de Bordeaux ? pp. 51-59. In Au nom de la qualité, quelle(s) qualité(s) demain, pour quelle(s) demande(s) ?, Editions Enita, n°13 


Back to top